If you haven’t already done so, I would strongly recommend that you take a couple of minutes to follow these simple steps to add the rel=author tag to your website.
You will need a website and a Google Plus profile page.
What is it?
You may have noticed that some websites have a profile picture in the search results. Stands out, doesn’t it? It adds a level of credibility to your website and increases click through rates by as much as 150% according to this study. It will take a couple of minutes to implement and is invaluable to your business.
It’s Great For SEO
– Authorship is a trust indicator for users (higher CTR) and Google (higher search ranking).
– Verified authors are considered to be an authority which results in higher search ranking.
Adding authorship mark-up involves a two-step process.
Firstly, go to your “About” section and click “edit” in the “Links” box. Add the URL to your website in the “Contributor To” section (see below).
The second step is to enter a simple line of code into your website’s <head> section. Add the following line of code right after the <head> tag in the HTML:
<link rel=”author” href=”https://plus.google.com/YourProfileID“/>
<head> <link rel="author" href="https://plus.google.com/YourProfileID"/>
You can find your profile ID in the address bar of your browser.
If you don’t have access to the HTML code for your website, or the idea of messing around with code frightens you, you can add this code to the end of each blog post you write:
<a href=https://plus.google.com/YourProfileID?rel=author>Your Google+ Name</a>
Written by <a href=https://plus.google.com/112121092067134317680?rel=author>Paul Davidson</a>
Results in this:
Written by Paul Davidson
Now you have set up Google authorship it’s time to test it. Go to the Rich Snippets Testing Tool and enter the URL of your post. If you have followed these steps correctly you should see something like this.
Some points to remember
– Use a clear headshot for your profile picture with no other people in the photo. Also avoid wearing sunglasses, a hat or anything else that may obscure your identity.
– Make sure you include a byline on each page of content you create. For example, “By Paul Leck Davidson”.
– Ensure that the name on your byline matches the name on your Google+ profile.
If you have any problems please leave a comment and I’ll help you out.
If you enjoyed this post or it was helpful to you please share it – it encourages me to write more. Thanks!
Written by Paul Leck Davidson