I met Katy at a book-keeping for small businesses course late last year. Katy had recently turned her hobby of antiques collection into a business and wanted a website to increase her visibility and to sell her items. Prior to being an antiques dealer Katy had been a PR executive for a number of years.
We came to an agreement where I would build Katy a website, and in return Katy would design and implement a marketing strategy for Reload Design. This barter agreement we made was ideal as I was in great need of some marketing work but – as with a lot of small businesses – cashflow is always a problem. We were both able to greatly benefit our businesses without having to find the cash to do so.
BBC Radio Cambridgeshire picked up on our story and we were interviewed on Paul Stainton’s Bigger Breakfast Show. It was a fairly quick interview but great publicity nonetheless. Here’s the audio…..
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Written by Paul Leck Davidson