So we all know that search engine optimisation (SEO) should be the backbone of any successful marketing campaign. However, the SEO landscape is often filled with misinformation and can be quite a daunting task for small businesses to understand how to do it the right way.
In order to help you understand the complex puzzle that is SEO, the good folks at Backlinko and Search Engine Journal have complied a comprehensive list of the 200 factors Google uses to rank your website.
Some factors are proven while others are speculation from SEO professionals. Hopefully this excellent infographic will help to demystify search engine optimisation.
Infographic: Search Engine Journal
Written by Paul Leck Davidson